10/18/13

Screenwriter Sales Metrics

The Scoggins Report: October 2013 Pitch Market Scorecard

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The Scoggins Report
by Jason Scoggins & Landon Rohwedder
October 14, 2013 
October 2013
Pitch Market Scorecard
A couple of weeks ago in the September Pitch Roundup, we noted there had been three  months in a row of as-good-or-better year-over-year pitch sales numbers. Make that “four months in a row” — October’s only half over, but it’s already tied with last year (in addition to the 4 noted in the grid below, we captured two additional pitch sales after today’s cutoff).
If the rest of October is as strong and November follows suit we’ll still have a chance of matching last year’s numbers (which were admittedly pretty weak compared to 2011’s). The biggest targets of opportunity are unchanged from those we’ve noted over the past couple of months:
  • Disney, which picked up its second pitch of the year recently but is nowhere near the 9 it purchased in each of the last two years;
  • Sony, which bought its third pitch last month but must have a few development dollars stashed away since it hasn’t purchased a single spec script all year; and
  • Paramount, for almost the exact same reason (it’s bought 3 pitches and 1 spec so far this year, compared to a combined 20 and 17 projects in 2012 and 2011, respectively).
As always, year-over-year numbers to your heart’s content are below. Enjoy.
Overall Pitch Numbers

Here are basic pitch sales numbers through October 14 on their own, with year-over-year monthly comparisons…

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
 2013
3
10
8
10
6
5
8
4
5
4


63
 2012
8
7
8
14
4
7
8
3
4
6
3
9
81
 2011
4
8
13
7
8
15
10
4
5
10
8
14
106
…and here are combined spec and pitch sales numbers through October 14, with year over year monthly comparisons.


Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
2012
2011
 Specs
8
8
10
15
9
10
11
6
9
5


91
132
132
 Pitches
3
10
8
10
6
5
8
4
5
4


63
81
106
 Totals
11
18
18
25
15
15
19
10
14
9


154
213
238
 2012 Total
20
20
22
26
16
22
13
16
13
19
10
15



 2011 Total
7
21
28
16
15
28
20
9
12
30
16
24



Pitch Sales By Genre

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
%
 Action/Adventure
1
4
1
4
2
2
2
2




18
32%
 Comedy
1
2
4
1

1
1
2
3


15
26%
 Drama
1
4
2
1

1






9
16%
 Fantasy



1







1
2%
 Horror





1





1
2%
 Sci-fi
1

1
1

2
4
1
2



12
21%
 Thriller
1
2

2



1
1


7
12%

Pitch Sales By Month – Studios

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2013
2012
2011
 Columbia

1



1

1



3
7
9
 Disney


1








1
9
9
 DreamWorks
3

1




1



5
1
2
 DreamWorks Animation








1


1
0
0
 Fox
1
2
2

1

1




7
6
8
 Fox 2000


1








1
0
2
 Fox Searchlight
1





1




2
1
0
 Lionsgate*


1



1

1


3
1
2
 MGM







1



1
1
0
 New Line
2

1


2





5
5
4
 Nickelodeon





1





1
0
0
 Paramount


1




1
1


3
9
12
 Relativity





1





1
0
0
 Universal
1
1
3
2
2




1


10
11
12
 Warner Bros.
1


1
2

1




5
11
13
Totals:  Studios
1
9
6
10
3
3
5
4
4
4


49
62
73
         * 2011 and 2012 numbers for Lionsgate and Summit are combined.

Pitch Purchases by Genre – Studios

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